Superbet and São Paulo should close the biggest master sponsorship of a bookmaker in Brazil - iGaming Brazil
Superbet is negotiating to become São Paulo’s master sponsor from the 2024 season onwards. Published on 24/11/2023 às 12h52 byCristina Possamaiand translated by José Segadas.
Currently, the space is occupied by another company in the sports betting sector, Sportsbet.io. The current partner has preference to match the proposal offered and continue sponsoring the team.
The link between Sportsbet.io and São Paulo extends until the end of 2024; If Superbet replaces the brand, it will need to pay the fine stipulated in the breach of contract clause.
Superbet and entry into the Brazilian market
The significant proposal to sign with one of the most successful teams in Brazilian football demonstrates Superbet’s clear intention to make history upon entering the country.
It is worth noting that one of Superbet’s largest shareholders is an English investment fund called Blackstone. The company has, under its management, a value of more than 1 trillion dollars.
In Brazil, the bookmaker is led by Alexandre Fonseca, an executive with extensive experience in the Brazilian market.
Fonseca was the director responsible for closing relevant contracts for Betano in Brazilian football, such as master contracts with traditional clubs such as FluminenseandAtlético Mineiro.
Furthermore, he worked for the bookmaker to acquire the naming rights for the Copa do Brasil and Series B of the Brazilian Championship.
Now, at the head of Superbet, he is already facing the first challenge of trying to place the betting company among the main ones, in a market as competitive as the Brazilian one.
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